The Kremlin media machine uses different, sophisticated techniques to distort facts, distract from important questions and dismay its audience. Its campaign in Central and Eastern Europe (CEE) transcends linguistic and political barriers and utilizes anti-establishment protest politicians from both extremes of the political spectrum. The end goal is to simultaneously discredit Western governments, policies and institutions, such as the European Union and NATO, while cementing the Kremlin’s message.
As the report states, what counts for Sputnik “appears to be, not balance, but the exact opposite: one-sided hostility to the mainstream.”
To effectively battle Sputnik and similar Russian media outlets, the best weapon is knowledge.